DANIEL CHEN, CREATIVE DIRECTOR

Results-driven creative leader with 20+ years of experience in brand development, multimedia content creation, and visual storytelling.

Daniel Chen’s creative leadership emerged early, earning him a spot among PRINT Magazine’s Top 20 Designers. With over 20 years of award-winning experience, he’s known for blending strategic insight with artistic excellence across fashion, retail, marketing, and publishing.

He’s shaped iconic brands—from Paper magazine and Lands’ End to Victoria’s Secret and Revlon—crafting campaigns that resonate and drive results. His work spans print and digital, consistently turning “what is” into “what will be.”

Daniel has led titles like Jane, Paper, Marie Claire, Elegant Bride, and Child into bold new creative territory, and elevated HSN’s brand presence across digital, broadcast, and print. Most recently, as Creative Director at Smith & Noble, he oversaw photography and design across all channels, transforming the brand’s visual identity into a benchmark of elegance and cohesion.