PROMO WORK: S&N & NYC PRIDE

I spearheaded the creative strategy for this production, aligning high-end visual storytelling with key commercial objectives to elevate the brand’s market presence. By orchestrating a cross-functional team of experts, I ensured that every visual asset—from location photography to promotional video—was optimized for maximum engagement. This project delivered a cohesive, high-conversion visual identity that strengthened brand authority and directly supported Smith & Noble’s broader marketing and sales initiatives.