DCHEN MEDIA
Creative Director: Daniel Chen
Graphic Designers: Cindy Ray, Sandy Brooks
Location Photography: David Marlow
Studio Photography: Smith & Noble
Set Design: Still Sets
Led by Daniel Chen’s creative direction, this comprehensive catalog redesign transformed the brand's visual identity into a cohesive, high-performance sales tool. By harmonizing innovative layout design with elevated location photography and precise studio imagery, the team delivered a unified brand story that increased visual engagement and streamlined the customer experience. The result is a premium, modern aesthetic that directly reinforces Smith & Noble’s position as a leader in custom window treatments.