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DANIEL CHEN

DCHEN MEDIA

  • PORTFOLIO
  • RECENT PROJECTS
  • ABOUT
    • MEET DAN
    • SERVICES
    • ENDORSEMENTS
    • AWARDS
    • RESUME
  • CLIENTS
  • CONTACT

SMITH & NOBLE CATALOG

Creative Director: Daniel Chen
Graphic Designers: Cindy Ray, Sandy Brooks
Location Photography: David Marlow
Studio Photography: Smith & Noble
Set Design: Still Sets

Before the redesign, our creative assets provided a solid, reliable foundation for the brand. I evolved this base into a high-performance creative infrastructure, orchestrating a unified narrative across photography and set design to establish a scalable production model. This work integrated creative vision with business strategy to set a new benchmark for visual excellence.

SEE THE TRANSFORMATION

SEE BRAND STYLE GUIDE

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I elevate brands with precision-driven design. LET’S CREATE SOMETHING.

COPYRIGHT © DCHEN MEDIA LLC 2026